Admin Console User Management
Delivered end-to-end user creation and editing flows that reduced administrative friction and improved large-scale provisioning efficiency.
View projectHi, I'm Yiruo. Product designer by trade, mom of two by heart. When I’m not designing workflows, you’ll find me with my family or exploring the intersection of motion and sound.
Major case studies from 8x8 and Asurion, focused on high-impact enterprise outcomes.
Delivered end-to-end user creation and editing flows that reduced administrative friction and improved large-scale provisioning efficiency.
View projectReframed a technical legacy script builder into a visual, modern flow with stronger usability for operations teams and admins.
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Redesigned the Admin Console subscription architecture from rigid licensing into a modular model, enabling measurable growth in usage-based revenue.
View projectRedesigned peril determination with NLP + ML-assisted UX to reduce mis-triaging, lower customer effort, and improve initiation and completion outcomes.
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Designed and validated a secure, user-friendly verification system that improved claim-channel retention and significantly increased Smart PIN success rates.
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Led visual design for Connect 2.0, shaping a more welcoming and modern product identity for freelancers and independent contractors.
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Led UX and visual design for a responsive architecture-firm website with clearer information architecture, project discovery, and polished brand expression.
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Works and experiments in visual, motion, sounds and digital art.