This work was performed while I was at Lessard Design. I was the lead user experience and visual designer for this responsive website redesign.
Lessard Design is an architecture and planning firm based in metro Washington DC. The old website was not visually appealing and lacked information architecture, making it hard for target audiences to find specific projects quickly.
For example, to find custom single-family projects in the Mid-Atlantic area, users had to manually click through project pages because filtering and structured discovery were missing.
By identifying core usability and navigation problems, the new responsive website aimed to deliver simple interaction, clearer navigation, and stronger typographic hierarchy. I partnered with an outsourced developer through front-end, back-end, and launch.
International, grand-looking, clean.
Builders and real-estate clients.
Empathize → Ideation → Wireframe → Conceptual interactive prototype → Visual comps.
